“Red” is the name of the next generation camera being developed by Jim Jannard and co. Jim Jannard is the founder of Oakley (the sunglasses people) and a bona fide billionaire. The idea behind Red is to create film quality images without grain (all digital, start to finish, 4520 X 2540), for under $20,000 – and revolutionize the idea behind the camera along the way.
Traditionally, cameras are made, sold, used, then junked. After the process, you start over – make, sell, use, junk. It’s pretty easy to follow. Red is revolutionizing this by turning the camera into a computer. Essentially – the Red camera will be upgradable. It’s designed for extendability too, check out the design of the camera. There are screwholes all over the camera to add in cool extras. Awesomeness.
Via HD For Indies