iFilm have launched a brand new beta site for the next incarnation of their popular video hosting/sharing service.

iFilm, which is owned by Viacom International, has always stayed on the legal, content producer side of video hosting, featuring content by its parent company and sister companies (such as MTV Films, Paramount Pictures).  As such, Viacom’s holdings, such as the music video channel VH1 feature tie-ins with the service, such as the television show “Web Junk”.

This update, however, features a very prominent upload option for those users who are creating their own video.  Users always had the ability to upload with the old iFilm, however it was a relatively hidden option.  The movement of this to the homepage will make it far easier for the so called “User Videos” to permeate through and share equal billing with the Viacom content.

via DVGuru