Nickelodeon (US-based children’s television channel) is starting to give kids the chance to mashup cartoons and share the results with their friends, according to an article on Yahoo Business.
Is old media getting it? I’m skeptical – but it’s exciting to see that they are embracing the concept that the fans are co-creating. The mashups can be created at the new “TurboNick” site. I’m also surprised that kids will be able to embed the video into their own sites. This is very impressive on Nickelodeon’s part. Major props.
As their executive Vice President notes:
“There is a big chunk of the audience that wants to delve deeper into the content and be a creator.”
Nickelodeon as a whole has done fairly well in keeping up with the trends. They’ve offered podcasts as a part of their summer show “Mr. Meaty” and recently they had a contest to allow fans to come up with scenes for the anime “Avatar: The Last Airbender”. I am curious as to why they aren’t selling their content online.
I know Viacom and Apple haven’t ever dealt (for a time, CBS had stuff on Google Video) but it still surprises me that Nickelodeon isn’t at least making an effort to get their video to the tech savvy youth.