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	<title>Comments on: Nickelodeon to begin mashups</title>
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	<description>It's our turn.</description>
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		<title>By: Anthony Arca</title>
		<link>http://youmakemedia.com/2006/10/nickelodeon-to-begin-mashups/comment-page-1/#comment-470</link>
		<dc:creator>Anthony Arca</dc:creator>
		<pubDate>Tue, 23 Jan 2007 22:11:37 +0000</pubDate>
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		<description>How do you create your own mashups</description>
		<content:encoded><![CDATA[<p>How do you create your own mashups</p>
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		<title>By: Evan Padula</title>
		<link>http://youmakemedia.com/2006/10/nickelodeon-to-begin-mashups/comment-page-1/#comment-241</link>
		<dc:creator>Evan Padula</dc:creator>
		<pubDate>Sun, 24 Dec 2006 02:23:39 +0000</pubDate>
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		<description>How do you create your own Nick mashups.</description>
		<content:encoded><![CDATA[<p>How do you create your own Nick mashups.</p>
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		<title>By: YouMakeMedia &#187; Content is not king</title>
		<link>http://youmakemedia.com/2006/10/nickelodeon-to-begin-mashups/comment-page-1/#comment-23</link>
		<dc:creator>YouMakeMedia &#187; Content is not king</dc:creator>
		<pubDate>Sun, 22 Oct 2006 01:10:29 +0000</pubDate>
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		<description>[...] There are many ways to do this. The big media companies are starting to realize that conversation is king as well - they&#8217;re creating tools for us to hack up their content (as I&#8217;ve covered before), which spawns all sorts of discussion about the media itself. They&#8217;re afraid that these mashups will remove the focus from their original creations; they&#8217;re just realizing that these have the opposite effect &#8212; they put the spotlight back on. [...]</description>
		<content:encoded><![CDATA[<p>[...] There are many ways to do this. The big media companies are starting to realize that conversation is king as well &#8211; they&#8217;re creating tools for us to hack up their content (as I&#8217;ve covered before), which spawns all sorts of discussion about the media itself. They&#8217;re afraid that these mashups will remove the focus from their original creations; they&#8217;re just realizing that these have the opposite effect &#8212; they put the spotlight back on. [...]</p>
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