Apparently, one talent agency have decided to focus on signing talent from sites like YouTube, according to an article from the New York Times.
The talent agency referenced here, UTA Online, spends its time scouring the web for the next Gary Brolsma or similar hit. Like Ajit at DVGuru points out, video is hot- and the talent agencies want a cut of the profits.
Frankly, I’m cynical and skeptical. These agencies are going to be wading through a lot of crap – and even if they do find someone they consider star-worthy, they’re going to have to convince them to completely change their life to take on a public identity that could damage them.
YouTube and the like are certainly fantastic places to find stars, I don’t doubt that – but it’s going to mean work — and lot’s of it. For now, its easier to have the stars come to you… a tad easier in my book.