In a quote, Spot Runner is
“…doing for television advertising what Google did for web advertising â€“ that is, making it simple, targeted and affordable for small businesses.” – Jerry Cobb, CNBC
The idea is simple, offer a massive library of ads that businesses can customize with their own information. Help the businesses get into their local broadcasting market for affordable prices, run the ads… profit!
Of course there’s more involved here than just that. You can pick from thousands of ads, customize your ad’s viewing schedule (Super Bowl anyone?), you get new voiceovers on your ad of choice, it’s rather impressive that they’re able to do this to the effect that they are for the price that they are. My market is only $14 a run.
It’s easy to define how and when an ad is displayed: you’re given a choice as to the nature of the ad (limited time sale? ongoing brand awareness?), you choose your budget (one of their choices or a custom option), and then you choose when to show it. Simple, huh.
Through the whole process, if you need any help, Spot Runner has an “Express Launch” feature available, where you’re put on the phone with one of their experts who will guide you through the process.
In addition, if you’re a video professional, Spot Runner is looking for people to help them create ads. That seems like a great way to start your career!