AOL has retired DVGuru, everyone’s favorite filmmaking authority.
DVGuru, the Weblogs, Inc. blog that offered links, tutorials, and the occasional podcast episode, was closed reportedly because it could not reach one million pageviews and was not profitable at the level AOL was hoping to get out of the site. Instead, AOL will be focusing on blogs that appeal to wider audiences, such as Engadget, Autoblog, and Joystiq.
Randall Bennett of DVGuru posted this in his farewell message:
We have the most loyal and interesting readers in the whole world! (*tear*) Honestly, our readers are intelligent and always have an interesting comment to leave. Working at other blogs within Weblogs, Inc., I often dread reading the comments because they’re filled with unintelligent drivel, but thanks to readers and comment writers like you, DV Guru has been an awesome place to be.
The post also includes details on where the other bloggers at DVGuru (Ajit Anthony, Sheila Ward, Mike Burgoyne, Russell Heimlich, Ryan Bilsborrow-Koo, Adam Nielson, and Brian Liloia) will be headed. Several will be moving to other blogs within the Weblogs, Inc. network, many have personal blogs and podcasts (I won’t re-link, check the original post), and there are early rumblings of some exciting new media projects.
It’s sad to see DVGuru go, however these bloggers are definitely on to greater things.