This year’s MacWorld keynote has brought several interesting product releases, including the long rumoured iPhone and the rebranding of the iTV as the Apple TV. My colleague Peter at GizBuzz has posted a more in depth roundup of Steve Jobs’ speech.
For YouMakeMedia readers, this isn’t terribly relevant news (though it is certainly exciting). DV Guru has promised to post a bit about how this all is relevant and I’m sure we’ll all be nodding in agreement when they do. For now though, I’m taking the opinion that sure, it’s all cool, but the major impact is on the consumer end. It won’t change how we deliver our media – except perhaps to encourage further delivery in HD thanks to the Apple TV. The iPhone has no greatly enhanced media features, in essence we still will treat it like an iPod.
I’m very excited about the new products, but from a media creator aspect, there isn’t a lot of excitement. I’m expecting more toward NAB (Final Cut Pro 6 with Silicon Color’s FinalTouch enhancements!).
I’d argue that the biggest impact is what wasn’t announced. Apple made the change from Apple Computers, inc. to Apple, inc. (they announced that, but really, who called them Apple Computers?) – this implies to me that they certainly aren’t done. The iPhone could have easily been branded as a pocket computer and they would have been able to maintain an Apple Computers name. What other consumer products should we expect? They haven’t crossed into games yet…
They also had a huge stock boost. Stockholders are obviously content with Apple’s decision to expand outside their original area of expertise and are willing to put forth what they can to help the business expand. This will be an interesting year.