Hello everyone. It’s Peter Upfold here, and I’m going to be filling in for Chris for this post. This post is a liveblog post, meaning I’ll be constantly updating it with news as it happens at the NAB event. Keep reloading this page for up-to-the-minute information.

Chris should be back later for a full analysis of what’s happened at NAB and how it will affect the media business. All times below are in PDT (the actual timezone for the event). If you’re viewing in a feed reader, this might not be the latest version of the post, so you may wish to click through if things seem incomplete after the event has finished.

10:50 - waiting patiently for coverage of the event to start…

11:06 - looks like it’s about to start.

11:11 - Rob Schoeben, vice president of applications and product marketing is on stage

11:14 - Final Cut Server is a ‘media asset manager’, showing examples of FCP videos

11:15 - Final Cut Server interface works with Windows too, Apple Stores down

11:19 - a video on Final Cut Server is playing

11:20 - FC Server billed as “a cross-platform way to do digital content management”

11:21 - FC Studio is also being updated, Final Cut Pro uncompressed HD support

11:22 - Final Cut Server is $999 for 10 users, $1999 unlimited

11:24 - FCP 6 can compress HD with ProRes 422. 1 TB to 170 GB compression.

11:26 - FCP 6 will work with 4k files

11:28 - hardware encoder box, will compress into ProRes 422 automatically

11:29 - this hardware encoder will be available from July

11:30 - hardware encoder box called the IO-HD ($3495)

11:31 - moved on, now demoing integration between Apple Motion and Final Cut Pro

11:38 - you can access Motion templates, projects etc. directly in FCP

11:38 - apparently, uncompressed HD and ProRes look ‘exactly the same’

11:40 - moving on to Motion 3

11:44 - new retiming and behaviours functionality in Motion 3

11:47 - syncing 3D animation and audio behaviour in Motion 3

11:53 - Soundtrack Pro 2

11:55 - Soundtrack includes support for surround sound

11:56 - Soundtrack includes ‘3-up video HUD’

11:57 - demoing new ‘Conform’ feature - change tracking, change sync, diff highlights…

12:01 - fade selector, waveform editor being demoed

12:08 - demoing syncing and Conform feature

12:13 - demoing new sofx and music - in surround sound

12:13 - Soundtrack Pro demo over

12:15 - new Compressor 3 with iPod and Apple TV presets

12:16 - Compressor 3 is 3x faster, apparently

12:19 - demo of chapter marking

12:25 - FC Studio $1299, upgrade $499, $699 upgrade from any FCP

12:27 - Studio available from next month

12:28 - new app, Colour. Does for colour grading what FCP did for editing.

12:30 - Colour is “revolutionary and helpful”

12:32 - demo of Colour

12:42 - demoing gradients, auto-balance tool and automated colour adjustments

12:50 - custom shapes for colourisation effects. New colour effects too.

12:51 - Colour part of Final Cut Studio 2

12:52 - things look to be drawing to a close

12:54 - the keynote appears to be over. Almost 2 hours!

As I mentioned earlier, we expect Chris to come back and give us a post with a more detailed analysis of what today’s announcements mean for the media community.