Leo Laporte’s comments on Leopard. Perhaps not strictly ‘user-generated content’ related, but I have a feeling that some fans of the blog will be interested in this.
by Joel » No comments » #YouMakeMedia is here to help you along every step of your media creation journey, from pre-production through post-production (and beyond).
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Archive for October, 2007
IMSLP, an awesome source for public domain classical music scores, has been shut down. Digg the story here.
by Chris » No comments » #Leo Laporte links to a hilarious remix of the famous scene from “A Few Good Men.” If you’ve worked in advertising or publishing, you’ll love it. I promise.
by Joel » No comments » #Viral Marketing: Use the Network, Not the Participants
If you google a few terms like Sony Viral Video Backlash you’ll find out what happens when marketers try to use the participants of a social network, instead of just trying to harness the network.
I once organized a charity Walk-a-Thon on Facebook, and I got to see what happens when you use a network, instead of its participants.
What’s the difference? Transparency. Participation implies consent, and when marketers try to trick people into doing their advertising for them, bad things ensue.
YouMakeMedia will be undergoing an upgrade to WordPress 2.3 on Saturday. We expect the process will be quick, and we thank you for your patience! Update: Maintenance complete!
by Chris » No comments » #In “The Importance of Raving Fans,” Brian Clark at Copyblogger explains the benefits of marketing directly to fans, citing Radiohead’s new example. But, as I commented over there, it really comes down to having a great product. “If you present subpar content, offering it easily and cheaply doesn’t mean you’re a new media guru. You’re a stranger with candy.” Keep that in mind.
by Joel » No comments » #SEO Isn’t Everything. [Updated]
Is the key to web success getting your site at the top of Google’s results?
Or is the real key making content people actually care about?
From the Slashdot comments on “What if Google Had to Design For Google?”:
Should read: What if Google was a useless site…
…and had to design for Google?
Lets see… counter examples… how about searching Google for the word “shipping”. What do you know, UPS and Fedex are #1 and #2, and their front pages aren’t a mess of useless, Google-pleasing crap. Maybe because they are real businesses and aren’t pandering some direct ship junk or get rich quick scheme.
(by skiingyac)
/. has an excellent discussion about PageRank and SEO, and anyone interested in making and distributing media would do well to check it out.
Update:
Such timing… I just noticed this article on Digg: Top bloggers reveal how to build traffic off-blog without spending a dime
Screenwriter John August (Go, Big Fish) discusses the benefits of failure on MSN.com, called “My Glorious Defeat.”
by Joel » No comments » #Vimeo HD
Vimeo, a video sharing site I have reviewed in the past (and personally endorse for all my video content) has released an update to their player that supports native resolution HD in Flash.
Needless to say, the update is being widely embraced by the video community and beyond, getting coverage in Motionographer, Kottke, and many others. Although I’m no Flash expert, I’m guessing this is using Adobe’s new “Moviestar” technology because
- Flash Player 9, the latest version, is required. Found this out the hard way when I was using a crappy old Windows PC with outdated software earlier today.
- Jakob Lodwick, Vimeo’s founder, wrote about the Moviestar technology at his personal blog.
- Really, how else could they do it? Current Flash tech doesn’t support high def video (at the codec level, like H264 does), and certainly streaming video with the VP3 codec at a high def size would kill your average server.
Why do I care if Vimeo is using Moviestar? Mostly I’m just curious, but I also am interested because this would be the first major real world application of the technology. If so, props to Vimeo; this is a very strong addition to their recent series of changes that have turned Vimeo into a world-class video sharing community.