Leo Laporte’s comments on Leopard. Perhaps not strictly ‘user-generated content’ related, but I have a feeling that some fans of the blog will be interested in this.
by Joel » One comment » #YouMakeMedia is here to help you along every step of your media creation journey, from pre-production through post-production (and beyond).
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IMSLP, an awesome source for public domain classical music scores, has been shut down. Digg the story here.
by Chris » No comments » #Leo Laporte links to a hilarious remix of the famous scene from “A Few Good Men.” If you’ve worked in advertising or publishing, you’ll love it. I promise.
by Joel » No comments » #Viral Marketing: Use the Network, Not the Participants
If you google a few terms like Sony Viral Video Backlash you’ll find out what happens when marketers try to use the participants of a social network, instead of just trying to harness the network.
I once organized a charity Walk-a-Thon on Facebook, and I got to see what happens when you use a network, instead of its participants.
What’s the difference? Transparency. Participation implies consent, and when marketers try to trick people into doing their advertising for them, bad things ensue.
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by Chris » No comments » #In “The Importance of Raving Fans,” Brian Clark at Copyblogger explains the benefits of marketing directly to fans, citing Radiohead’s new example. But, as I commented over there, it really comes down to having a great product. “If you present subpar content, offering it easily and cheaply doesn’t mean you’re a new media guru. You’re a stranger with candy.” Keep that in mind.
by Joel » No comments » #