What is wrong with these people? It’s like they insist on making everything as terrible as possible.

Because a rootkit wasn’t bad enough. Because admitting DRM is a bad idea by telling people how simple it is to get around wasn’t bad enough.

Well, now that they’ve finally decided to drop DRM, here’s how they plan to implement it:

“DRM free music from Sony BMG will be available from January 15 to those who purchase a plastic card called the “Platinum Music Pass” for the album they want from a retail store for $12.99. Buyers will then have to visit MusicPass.com and enter a code to download the DRM free album they selected in the store.”

You have to go to the store, by a piece of plastic, go back home, and then download the songs DRM-free.

Wow. I hope lots of people get fired for this.

TechCrunch suggests that maybe they’re setting this up to fail, so that they can claim there was no demand for DRM-free and go back to selling DRMemd music.

Me? I think they’re just idiots.

Link.

Photo credit: swanksalot on Flickr, used under license.