Editor emeritus Joel and I have been writing a movie for awhile, as regular YMM readers (bless your patient, patient hearts) should know. Recently, we decided to jump on the Kickstarter bandwagon with our own project.

Of course, you’re welcome to donate, but this isn’t about us.

This post is about ubiquity though, and whether or not Kickstarter’s ubiquity is hurting the projects it supports. The Kickstarter premise (for those few not in the know) is that it offers a crowd-sourced funding platform where random folks can donate to your project in exchange for rewards (that you set). And there’s a layer of safety: you only get their donations (pledges) if the project reaches its threshold: a set goal that you specify.

As anyone in creative fields can tell you, Kickstarter has exploded, and the number of projects with it. It seems like every day you see a new Kickstarter project appear in your Facebook or Twitter stream. How do you stand out against the crowd with your project? How do you set yourself apart? How do you make sure that you’re the one getting pledges when you’re up against a sea of (often equally spirited) competitors?

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