YouMakeMedia is here to help you along every step of your media creation journey, from pre-production through post-production (and beyond).
At YMM’s sister site FOSSwire, we offer a lot of video-based tutorial content. Up until this point, it’s been offered in Flash with OGG downloads available as a backup. With the <video> tag in HTML becoming a hot new standard, it seemed like a perfect time to jump aboard. But our old videos were encoded in FLV (pre-MP4 support in Flash) so we had to do some conversion. This tutorial will teach you how to turn your old FLVs into HTML5-friendly MP4 video files.
It’s important to mention that these MP4 files won’t work in every browser. Opera and (most) Gecko-based browsers won’t support MP4, preferring OGG Theora or Google’s WebM instead. Still, MP4 gets you Chrome, Safari (including the iPad), and the soon-to-be-released-if-we’re-lucky IE9 – a sizable chunk of browsers. You’ll certainly want a Theora backup though, and we’ll go over how to do that next week. FOSSwire has covered a bit of the codec madness, head there for more details.
Follow me past the jump to begin your journey toward HTML5 fun…
In a perfect world, artists and content creators could work without the constant worry of funding and money looming over our heads. Unfortunately it’s not a perfect world, and in an age where content creators are a dime-a-dozen and sponsors are a dying species, you’ve got to have business savvy to succeed in your pursuits.
The City of New York recognized that, and an article in Sunday’s New York Times explains how city government is aiming to teach artists about turning their work into business.
â€œDoes everyone have Excel?,â€ Peter Cobb, a lawyer and administrator at the New York Foundation for the Arts, which runs the program, asked the class last Saturday. â€œFor next week, your assignment is to make a list of all your expenses for 2009.â€
The sighs and complaints that followed were proof of the challenging task Mr. Cobb and his colleagues have taken on: trying to teach people who like to color outside the lines about drawing up business plans, budgeting and making a sales pitch.
YouMakeMedia has talked in the past about various web services and how they help (or hinder) your money-making, but it’s exciting to see a program that delves even deeper, helping artists think more consciously about the business end of what they do. It’s easy to think that it’s as simple as throwing ads next to your content, or selling copies of your output, but having a deeper understanding of business will give you a more rewarding experience (and a more rewarding return) when it comes to doing the selling.
Do you have any tips on learning the business side of arts and content creation? Share them in the comments!
Hey there!Â In case you haven’t noticed, we’ve been gone for awhile.
Sorry about that.
The fact is, life gets in the way, interests shift, and blogging becomes, well, a chore. Which is too bad, because (if you’re still paying attention to this sector) there’s a ton of awesome stuff happening in the world of digital media creation and consumption. Really if you think about it, “digital media creation and consumption” sums up the biggest emerging technologies, corporations, and markets of the decade.
And it’s going to keep growing.
We want to continue to be on the forefront covering it. But we need a dedicated blogging team to do it. And that means reaching out to you, our readers.
The job description:
You: an enthusiastic individual interested in digital media, preferably with a history in creating it (everyone consumes it, that’s the easy part). Strong writer, strong analytical skills, independent, and full of ideas.
Us: a humble blog looking to be on the forefront of covering the media revolution, with a bent toward video and its creation (we’re certainly flexible though).
The particulars: payment is a cut of ad revenues. You’ll be effectively functioning as Editor-in-chief, so you have full reign over the site, so you can grow out the site however you feel appropriate. Don’t expect instant returns – the more time you spend on this (consistently) the better your results will be. Chris becomes Founding Editor, Joel becomes Editor Emeritus.
If you’re interested, email me (Chris) directly at hello (at) chrisvanpatten (dot) com. I’ll answer any questions you have, and discuss how we can make this worth it! If you have a resumÃ© and writing samples, send those along too.
Thanks all for your continued support of YouMakeMedia!